Pathetic Fallacy is the theme for the writing-illustration competition organized by BCN Mes. I had to go away and google it and even had to skim through a few literary critique articles. It was not fun.
But then I remembered the Ikea advertisement. I found it, watched it, and now I understand.
Watch and learn:
The pathetic fallacy is the treatment of inanimate objects as if they had human feelings, thought, or sensations. The word ‘pathetic’ in this use is related to ‘pathos’ or ‘empathy’ (capability of feeling), and is not pejorative. In the discussion of literature, the pathetic fallacy is similar to personification.